Music Metaverse Token
A visual identity built around confidence and momentum
Year
2024
Team
- Corban Keating — Art Director
- Jake Pearce — Designer
Deliverables
- Visual Identity
- Web Mockup
- Social Posts
- EDM Collateral
Brief and approach
BMP Sports required a bold visual identity to support their involvement in T10 cricket tournaments. Over a six-month period, work spanned a range of projects, including the development of a broader brand system that positioned BMP as a professional cricket consultancy and investment firm, communicating confidence and authority within a fast-growing franchise cricket space. This extended into digital through a mockup website, alongside ongoing weekly stakeholder communications to support engagement with investors, clients, and partners.
EDM design
Weekly EDM communications were created and delivered using Vision6, reaching an audience of 500+ stakeholders. This involved building layouts and refining messaging to ensure each send aligned with broader campaign objectives.
Braves Cricket visual identity
In preparation for the Zim Afro T10 and Abu Dhabi T10 leagues, Braves Cricket — a team owned and operated by BMP Sports — needed a bold, unified identity to stand out in the highly competitive tournament landscape. I helped bring the brand to life by designing the team uniform and developing a suite of psychedelic-inspired key visuals, which were applied across a wide range of brand touchpoints including apparel, social media assets, and the team bus wrap.
Got something in the works?
I’m currently open to freelance projects, contract roles, and in-house opportunities. Feel free to reach out if you have something in mind or just want to say hi!