MOSS FRAGRANCE
Transparency as a design principle for a natural fragrance brand
Year
2026
Team
- Just me
Deliverables
- Labels
- Brochure
- Social Posts
Brief and approach
Moss Fragrances is a small-batch perfume brand producing oil-based scents made from essential oils.
Guided by a naturopathic philosophy and a commitment to transparency, each fragrance features a full ingredient list printed directly on the bottle. The project required the development of a label system that reflected this transparency and plant-based foundation.
Outcome
Moss Fragrances has established itself as a trusted natural perfume supplier, with steady sales through Terra Madre stores across Melbourne’s north. The brand continues to grow, with plans to expand the range into sprays and additional blends.
Production Note
Supply chain constraints prompted a move from brown glass to clear bottles, which, as it turned out, better reflected the brand's commitment to transparency.
Got something in the works?
I’m currently open to freelance projects, contract roles, and in-house opportunities. Feel free to reach out if you have something in mind or just want to say hi!