Transparency as a design principle for a natural fragrance brand
Client
Moss Fragrances
Year
2026
Brief
Moss Fragrances is a small-batch perfume brand producing oil-based scents made from essential oils.
Guided by a naturopathic philosophy and a commitment to transparency, each fragrance features a full ingredient list printed directly on the bottle. The project required the development of a brand identity and label system that reflected this transparency and plant-based foundation.
Deliverables
- Branding
- Labels
- Social posts
- Brochure
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